Client
Xynomix
Overview
Xynomix is a leading provider of consultancy and manged services for SQL Server and Oracle database technologies. Having had dated branding for a number of years, Sleek Digital were approached to evolve their existing look by delivering a revamped website. The new look better reflects the professionalism, expertise and experience of the business, bringing their digital appearance in-line with their elite service provision.
Imagery
As their existing website used cartoon-like illustrations, the client sought to convey a level of professionalism that reflected their exceptional service provision. Therefore, Sleek adopted the use of stock photography to convey the personality and expertise by which Xynomix is synonymous.
Web Design
The challenge for this project was evolution, rather than revolution. With the client wedded to their logo, the objective was to improve the existing aesthetic, rather than undergo radical transformation. As such, Sleek devised a brand new look and colour palette to vastly improve the visual look of the brand.
Web Development
Following a successful series of iterations, including a brand new navigation structure and 50 additional pages, Sleek Digital brought the designs to life, performing complete web development from scratch in six months. The new site features integrated forms and calls to action on core pages to maximise conversions.
PPC & SEO
A core driver behind this project was to enhance discoverability of the brand. With search volumes fairly low, due to their niche service offering, the objective was to appear high on SERPs to capture as much traffic as possible. The addition of new relevant content and a refined approach to paid search has helped achieve this goal.